When you buy a packet of salt and vinegar crisps, you expect the manufacturer to be attempting that classic chip-shop flavour! Why bother? You'll never beat real chips, so why try?
Those clever folks at Kettle Chips have realised this, and in admitting that they'll never be something they are not, they have succeeded in creating the best Salt and Vinegar Variety (S&VV) crisp I have ever tasted.
They've gone with SEA salt! I've no idea how they have harvested the salt from the sea but it offers a distinct and coarse coating to the rugged thick crisp. Crunchtastic!
BALSAMIC vinegar! It might sound like it arrived from the West Indies, and maybe it did, but regardless of how it ended up on the crisps, it delivers a fantastically sweet after taste to the assembly.
The geometry of the crisps can be entertaining - with many of the crisps looking tortured into an impossible contortion - perhaps this is an effect of their hand cooking methods!? Sometimes 2 or 3 of them will be stuck together! Ultimately, they deliver an almighty crunch.
The packaging boasts "absolutely nothing artificial" so that'll please the ethical members of crisp-club.
In summary, if you are a fan of the S&VV, I think you've found your new favourite C (crisp).